You and your team may have spent months developing a great application. Now it’s time to put it on the market for users to discover. In a large sea of apps you need to make a great first impression to stand out from the crowd. A well designed product icon will help you accomplish this. The product icon is the first and sometimes only part of your app a potential user will see. The icon you design needs to represent your app in a clean, eye catching fashion. It needs to give potential users an idea of what your app does while gaining their trust with a quality design.
In this post we will be showing you some guidelines to follow in order to create a well designed product icon. We will be using Google Material design standards along with PhoneGap to complete our project. If you have been following our blog we will be using the real estate reviewing app that we have been building over the last few posts Creating Cross Platform Mobile Applications with Cordova/PhoneGap and A Comparison of Material Design Frameworks. If you have not been following our blog you can still use this as a guide for creating an icon for your own project. Let’s get started!
Step 1) The Concept
First thing you need is a good concept. Your concept should represent your app simply. It should give the user an idea of what it does before they ever click on it.
This app is about rating and reviewing real estate so putting the shape of a house in the icon will associate the app with real estate. Adding a star will give some indication of the purpose of the app since users have become accustomed to the star rating system. These two shapes will give users a sense of what the app is about without ever opening it.
Step 2) The Design Specs
One you’ve established an exciting concept you may want to jump into creating it. First, however, you should look up the specs for the icon. You’ll need to create the same icon a few different times in multiple sizes in order to account for different screen pixel densities. This means your icon needs to be scalable and for that reason, using a vector graphic is highly recommended. The following is a chart of the naming conventions, dpi, and sizes for the Android icons that you would need to create.
|xxxhdpi||640dpi||192px X 192px|
|xxhdpi||480dpi||144px X 144px|
|xhdpi||320dpi||96px X 96px|
|hdpi||240dpi||72px X 72px|
|mdpi||160dpi||48px X 48px|
Step 3 ) Designing the Icon
Now that you know the sizes and naming conventions required, it’s time to start designing. For this, you can use Google Material’s guidelines to create the icon. These design guidelines are already implemented through the app via the Materialize framework. It is good practice to sync the design of the icon with the design of the app. After all, the icon is supposed to be a preview of the rest of the application.
As discussed in our post Initial Thoughts on Google Material Design Material design is based around the concept of digital design inspired by the physical world. The same concept is applied in product icon design. Product icons like most good design is based on a grid system that you can see below. Along with this grid system, a keyline grid to guide for pre-rendered base shapes is provided. You can use these guides when designing the icon.
The Grid and Keylines
Get Your Base Down
To start, add the base lines to the grid to form the outline of the icon design. Once you have a blueprint of what is being designed, start putting the pieces into place. First, fill in the background. In this example the main color in the application, teal, is being used. Remember to keep your color scheme consistent to what you are using in your app. The background will have two additional parts. The top of the icon will have what is called a ‘tinted edge’ this is the original color mixed with white. The bottom will have what is called a ‘shaded edge’. This is the background mixed with a darker color to give the appearance of depth to the icon. After the background is in place, color in the foreground.
This is the house shape using white for the foreground.
Add Some Color
Next, add some spot color to the icon. This is a highlight on your icon using a small amount of a secondary color. We are going to use yellow on the star as the spot color.
Give the Icon Depth
Lastly, give the icon elements depth by adding shadows. Imagine a light source coming from the top left corner of the icon at a 45 degree angle. Add a soft shadow from the foreground onto the background to separate them.
Here is the final result.
You can also try experimenting with different background shapes using the same guidelines. Have fun!
Step 4) Create and Name Your Icon Files
Use the chart in step 2 to create your icon files. Use the name in column 1 the dpi in column 2 and the width X height in column 3. Save your files as pngs. Once you have all of your files created, add them to the config.xml file in your PhoneGap app.
Step 5) Add the Icon to Your PhoneGap Project
Log into your PhoneGap Build account. Find the application project you were working on in the last post. Click on the Update code button and reload your project.
Once you have done this click on Rebuild all. You will see your icon replace the default PhoneGap icon in your project space. You now have a brand new product icon to represent your app! Feel free to download the example Android APK installer here: http://office.realeyes.com/reblog-downloads/reRealEstate.apk